Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Instagram
CapCut: Photo & Video EditorCapCut: Photo & Video Editor
Video maker with music
9/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
28/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Photo & Video Editor”.
No filler words.
No wasted words
No filler words.
“Videos, creators & friends”
Has a subtitle
“Video maker with music”
26/30 characters used.
Uses the 30 characters
22/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “video”.
First paragraph is 66 characters.
Opens with a tight hook
First paragraph is 211 characters.
1,361 characters.
Enough substance
2,820 characters.
8 bullet lines, 7 paragraph breaks.
Easy to scan
22 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.61 average.
29,549,360 ratings.
Enough ratings to be trusted
1,122,641 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 11 days ago.
Generic notes: “Performance optimizations and stability improvements for a smoother, m…”
Release notes say something
155 characters of release notes.
39 languages.
Localised listing
20 languages.
583 MB.
Reasonable download size
777 MB.