Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Instagram
Snapchat9/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
8/30 characters. A brand this well known can afford a short title.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Videos, creators & friends”
Has a subtitle
“Share the moment!”
26/30 characters used.
Uses the 30 characters
17/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 66 characters.
Opens with a tight hook
First paragraph is 79 characters.
1,361 characters.
Enough substance
2,062 characters.
8 bullet lines, 7 paragraph breaks.
Easy to scan
22 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.51 average.
29,549,360 ratings.
Enough ratings to be trusted
5,951,205 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Performance optimizations and stability improvements for a smoother, m…”
Release notes say something
Generic notes: “Just a little tune-up to keep everything running smoothly!”
39 languages.
Localised listing
35 languages.
583 MB.
Reasonable download size
400 MB.