Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Instagram
Google Photos: Backup & Edit9/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
28/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Backup & Edit”.
No filler words.
No wasted words
No filler words.
“Videos, creators & friends”
Has a subtitle
“Smart Photo and Video Storage”
26/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “photo”.
First paragraph is 66 characters.
Opens with a tight hook
First paragraph is 140 characters.
1,361 characters.
Enough substance
2,576 characters.
8 bullet lines, 7 paragraph breaks.
Easy to scan
11 bullet lines, 24 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
2 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.83 average.
29,549,360 ratings.
Enough ratings to be trusted
1,594,311 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 1 days ago.
Generic notes: “Performance optimizations and stability improvements for a smoother, m…”
Release notes say something
229 characters of release notes.
39 languages.
Localised listing
39 languages.
583 MB.
Reasonable download size
424 MB.