Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Instagram
InShot - Video EditorInShot - Video Editor
Photo, Collage & Video Maker
9/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
21/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Video Editor”.
No filler words.
No wasted words
No filler words.
“Videos, creators & friends”
Has a subtitle
“Photo, Collage & Video Maker”
26/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “video”.
First paragraph is 66 characters.
Opens with a tight hook
First paragraph is 53 characters.
1,361 characters.
Enough substance
3,885 characters.
8 bullet lines, 7 paragraph breaks.
Easy to scan
36 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.69 average.
Rating of 4.5 or higher
4.85 average.
29,549,360 ratings.
Enough ratings to be trusted
2,501,299 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 1 days ago.
Generic notes: “Performance optimizations and stability improvements for a smoother, m…”
Release notes say something
381 characters of release notes.
39 languages.
Localised listing
16 languages.
583 MB.
Reasonable download size
252 MB.