Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Liberty Mutual Mobile
Farmers Insurance Mobile21/30 characters used.
Uses the 30 characters
24/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Manage Your Policies”
7/30 characters used.
Uses the 30 characters
20/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 28 characters.
Opens with a tight hook
First paragraph is 53 characters.
1,847 characters.
Enough substance
2,110 characters.
18 bullet lines, 9 paragraph breaks.
Easy to scan
7 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.84 average.
495,790 ratings.
Enough ratings to be trusted
28,109 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 29 days ago.
Updated recently
Last update 3 days ago.
220 characters of release notes.
Release notes say something
Generic notes: “Thank you for using the Farmers Mobile App. New features for this vers…”
1 language.
Localised listing
2 languages.
259 MB.
Reasonable download size
78 MB.