Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Orbitz Hotels & Flights
Hotwire: Last Minute Hotels23/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Last Minute Hotels”.
No filler words.
No wasted words
No filler words.
“Travel & Car rental deals”
Has a subtitle
“Cheap Hotel & Car Deals”
25/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “hotel”.
First paragraph is 62 characters.
Opens with a tight hook
First paragraph is 143 characters.
3,029 characters.
Enough substance
1,814 characters.
18 bullet lines, 12 paragraph breaks.
Easy to scan
10 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
1/10 iPhone screenshots.
Fills the 10 screenshot slots
2/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
1 iPad screenshots.
iPad screenshots
1 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.76 average.
464,732 ratings.
Enough ratings to be trusted
144,562 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 64 days ago.
66 characters of release notes.
Release notes say something
Generic notes: “Bug fixes”
2 languages.
Localised listing
1 language.
450 MB.
Reasonable download size
111 MB.