Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Orbitz Hotels & Flights
Cheapflights: Flights & Hotels23/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Flights & Hotels”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 62 characters.
Opens with a tight hook
First paragraph is 178 characters.
3,029 characters.
Enough substance
2,772 characters.
18 bullet lines, 12 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
1/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
1 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.77 average.
464,732 ratings.
Enough ratings to be trusted
24,566 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 7 days ago.
66 characters of release notes.
Release notes say something
193 characters of release notes.
2 languages.
Localised listing
30 languages.
450 MB.
Reasonable download size
127 MB.