Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
JOANN - Shopping & Crafts
TedoooJOANN - Shopping & Crafts
Browse, Shop & Get Inspired
25/30 characters used.
Uses the 30 characters
6/30 characters used.
Keyword part: “Shopping & Crafts”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Browse, Shop & Get Inspired”
Has a subtitle
“Shop & Discover Handmade Items”
27/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 25 characters.
Opens with a tight hook
First paragraph is 133 characters.
1,698 characters.
Enough substance
1,438 characters.
12 bullet lines, 8 paragraph breaks.
Easy to scan
0 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.13 average.
656,585 ratings.
Enough ratings to be trusted
517 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 483 days ago.
Updated recently
Last update 180 days ago.
146 characters of release notes.
Release notes say something
Generic notes: “Minor bug fixes and UI updates”
1 language.
Localised listing
17 languages.
72 MB.
Reasonable download size
320 MB.