Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
JOANN - Shopping & Crafts
At Home Stores25/30 characters used.
Uses the 30 characters
14/30 characters used.
Keyword part: “Shopping & Crafts”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Design your life at home”
Could not read the store page.
Uses the 30 characters
24/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “home”.
First paragraph is 25 characters.
Opens with a tight hook
First paragraph is 16 characters.
1,698 characters.
Enough substance
606 characters.
12 bullet lines, 8 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.37 average.
656,585 ratings.
Enough ratings to be trusted
187 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 483 days ago.
Updated recently
Last update 2 days ago.
146 characters of release notes.
Release notes say something
Generic notes: “- Product information and gallery updates - Improved stability - Minor…”
1 language.
Localised listing
1 language.
72 MB.
Reasonable download size
38 MB.