Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
JOANN - Shopping & Crafts
Office Depot - Rewards & DealsOffice Depot - Rewards & Deals
Buy office & school supplies
25/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Shopping & Crafts”.
Carries a keyword, not only a brand
Keyword part: “Rewards & Deals”.
No filler words.
No wasted words
No filler words.
“Browse, Shop & Get Inspired”
Has a subtitle
“Buy office & school supplies”
27/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “office”.
First paragraph is 25 characters.
Opens with a tight hook
First paragraph is 118 characters.
1,698 characters.
Enough substance
1,702 characters.
12 bullet lines, 8 paragraph breaks.
Easy to scan
15 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.76 average.
656,585 ratings.
Enough ratings to be trusted
60,337 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 483 days ago.
Updated recently
Last update 5 days ago.
146 characters of release notes.
Release notes say something
188 characters of release notes.
1 language.
Localised listing
1 language.
72 MB.
Reasonable download size
85 MB.