Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
JOANN - Shopping & Crafts
Hobby LobbyJOANN - Shopping & Crafts
Browse, Shop & Get Inspired
25/30 characters used.
Uses the 30 characters
11/30 characters used.
Keyword part: “Shopping & Crafts”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Browse, Shop & Get Inspired”
Has a subtitle
“Shopping”
27/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 25 characters.
Opens with a tight hook
First paragraph is 182 characters.
1,698 characters.
Enough substance
951 characters.
12 bullet lines, 8 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
2.96 average.
656,585 ratings.
Enough ratings to be trusted
1,883 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 483 days ago.
Updated recently
Last update 232 days ago.
146 characters of release notes.
Release notes say something
Generic notes: “updated to support newer devices optimize bug fixes”
1 language.
Localised listing
1 language.
72 MB.
Reasonable download size
47 MB.