Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
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Moving Checklist Insurance
13/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“house inventory & valuation”
Has a subtitle
“Moving Checklist Insurance”
27/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 52 characters.
Opens with a tight hook
First paragraph is 39 characters.
1,739 characters.
Enough substance
2,245 characters.
13 bullet lines, 8 paragraph breaks.
Easy to scan
26 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.70 average.
Rating of 4.5 or higher
4.66 average.
1,454 ratings.
Enough ratings to be trusted
476 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 13 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “• Improved search with clearer feedback and built-in help • Bug fixes …”
Release notes say something
925 characters of release notes.
1 language.
Localised listing
1 language.
8 MB.
Reasonable download size
48 MB.