Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
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Office Depot - Rewards & DealsOffice Depot - Rewards & Deals
Buy office & school supplies
6/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Rewards & Deals”.
No filler words.
No wasted words
No filler words.
“Earn perks nearby”
Has a subtitle
“Buy office & school supplies”
17/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “office”.
First paragraph is 116 characters.
Opens with a tight hook
First paragraph is 118 characters.
1,064 characters.
Enough substance
1,702 characters.
5 bullet lines, 1 paragraph breaks.
Easy to scan
15 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.87 average.
Rating of 4.5 or higher
4.76 average.
53,117 ratings.
Enough ratings to be trusted
60,337 ratings.
Last 40 written reviews average 1.6★.
Recent reviews are positive
Last 40 written reviews average 1.8★.
Last update 18 days ago.
Updated recently
Last update 5 days ago.
Generic notes: “Performance improvement.”
Release notes say something
188 characters of release notes.
1 language.
Localised listing
1 language.
28 MB.
Reasonable download size
85 MB.