Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Pinterest
Perfect365: Face Makeup EditorPerfect365: Face Makeup Editor
AI Beauty, Retouch, Hair Color
9/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
30/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Face Makeup Editor”.
No filler words.
No wasted words
No filler words.
“Fashion, home design and ideas”
Has a subtitle
“AI Beauty, Retouch, Hair Color”
30/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 55 characters.
Opens with a tight hook
First paragraph is 302 characters.
366 characters.
Enough substance
3,721 characters.
3 bullet lines, 2 paragraph breaks.
Easy to scan
7 bullet lines, 18 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.78 average.
Rating of 4.5 or higher
4.84 average.
5,784,633 ratings.
Enough ratings to be trusted
182,704 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 15 days ago.
183 characters of release notes.
Release notes say something
Generic notes: “* Minor performance improvements and bug fixes”
38 languages.
Localised listing
13 languages.
408 MB.
Reasonable download size
318 MB.