Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Viator Tours & Attractions
Big Bus Tours: Hop On, Hop Off26/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Hop On, Hop Off”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Bus Tracking, Tickets & Maps”
Could not read the store page.
Uses the 30 characters
28/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “bus”.
First paragraph is 388 characters.
Opens with a tight hook
First paragraph is 333 characters.
2,007 characters.
Enough substance
1,386 characters.
12 bullet lines, 9 paragraph breaks.
Easy to scan
0 bullet lines, 8 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.92 average.
Rating of 4.5 or higher
4.78 average.
290,329 ratings.
Enough ratings to be trusted
24,432 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 21 days ago.
Generic notes: “We’ve squashed bugs (yuck) and made performance improvements (whoosh) …”
Release notes say something
70 characters of release notes.
11 languages.
Localised listing
1 language.
234 MB.
Reasonable download size
143 MB.