Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Express Scripts
My Highmark App15/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“Medical”
Has a subtitle
“Manage your health & benefits”
7/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 63 characters.
Opens with a tight hook
First paragraph is 68 characters.
742 characters.
Enough substance
1,330 characters.
4 bullet lines, 6 paragraph breaks.
Easy to scan
0 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.66 average.
427,839 ratings.
Enough ratings to be trusted
23,157 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 12 days ago.
166 characters of release notes.
Release notes say something
Generic notes: “We squashed a few bugs and improved app performance”
1 language.
Localised listing
1 language.
94 MB.
Reasonable download size
168 MB.