Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
QQ
Kik Messaging & Chat AppKik Messaging & Chat App
Messaging, Chatting & Live
2/30 characters used.
Uses the 30 characters
24/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“Social Networking”
Has a subtitle
“Messaging, Chatting & Live”
17/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “messaging”.
First paragraph is 8 characters.
Opens with a tight hook
First paragraph is 15 characters.
1,968 characters.
Enough substance
482 characters.
13 bullet lines, 23 paragraph breaks.
Easy to scan
3 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
4 iPad screenshots.
2.67 average.
Rating of 4.5 or higher
4.26 average.
9,006 ratings.
Enough ratings to be trusted
485,340 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 18 days ago.
155 characters of release notes.
Release notes say something
Generic notes: “Improvements & Bug fixes”
2 languages.
Localised listing
13 languages.
826 MB.
Reasonable download size
169 MB.