Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
28/30 characters used.
Uses the 30 characters
18/30 characters used.
Keyword part: “Google & More”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Address Book Backup”
Could not read the store page.
Uses the 30 characters
19/30 characters used.
Could not read the store page.
Adds new keywords
Repeats title words: “backup”.
First paragraph is 35 characters.
Opens with a tight hook
First paragraph is 265 characters.
3,308 characters.
Enough substance
1,610 characters.
29 bullet lines, 12 paragraph breaks.
Easy to scan
9 bullet lines, 5 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.59 average.
Rating of 4.5 or higher
4.55 average.
14,886 ratings.
Enough ratings to be trusted
10,055 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 5 days ago.
Updated recently
Last update 67 days ago.
Generic notes: “* Further optimized for iOS 27”
Release notes say something
Generic notes: “Performance updates”
11 languages.
Localised listing
10 languages.
46 MB.
Reasonable download size
9 MB.