Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Birthday Calendar +
Birthdays: Birthday App19/30 characters used.
Uses the 30 characters
23/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Birthday App”.
No filler words.
No wasted words
Contains filler: “app”.
“Never miss the big days again!”
Has a subtitle
“Birthdays at a Glance”
30/30 characters used.
Uses the 30 characters
21/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “birthdays”.
First paragraph is 146 characters.
Opens with a tight hook
First paragraph is 86 characters.
2,335 characters.
Enough substance
855 characters.
24 bullet lines, 11 paragraph breaks.
Easy to scan
15 bullet lines, 3 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
7 iPad screenshots.
3.76 average.
Rating of 4.5 or higher
4.67 average.
1,896 ratings.
Enough ratings to be trusted
230 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 6 days ago.
Updated recently
Last update 35 days ago.
301 characters of release notes.
Release notes say something
Generic notes: “• Various enhancements and bug fixes”
1 language.
Localised listing
2 languages.
48 MB.
Reasonable download size
37 MB.