Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Birthday Calendar +
Natalis - Birthday Reminder19/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Birthday Reminder”.
No filler words.
No wasted words
No filler words.
“Never miss the big days again!”
Has a subtitle
“Track birthdays, set reminders”
30/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “birthdays”, “reminders”.
First paragraph is 146 characters.
Opens with a tight hook
First paragraph is 30 characters.
2,335 characters.
Enough substance
1,506 characters.
24 bullet lines, 11 paragraph breaks.
Easy to scan
9 bullet lines, 4 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
5 iPad screenshots.
3.76 average.
Rating of 4.5 or higher
4.67 average.
1,896 ratings.
Enough ratings to be trusted
3 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 6 days ago.
Updated recently
Last update 25 days ago.
301 characters of release notes.
Release notes say something
Generic notes: “This update includes some bugfixes for the widgets”
1 language.
Localised listing
2 languages.
48 MB.
Reasonable download size
21 MB.