Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
mail.com - email & cloud
GMX - Mail & Cloud24/30 characters used.
Uses the 30 characters
18/30 characters used.
Keyword part: “email & cloud”.
Carries a keyword, not only a brand
Keyword part: “Mail & Cloud”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Reliable and safe”
Could not read the store page.
Uses the 30 characters
17/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 94 characters.
Opens with a tight hook
First paragraph is 103 characters.
3,875 characters.
Enough substance
1,560 characters.
10 bullet lines, 16 paragraph breaks.
Easy to scan
0 bullet lines, 10 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.65 average.
104,751 ratings.
Enough ratings to be trusted
17,166 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 11 days ago.
Generic notes: “Bug fixes and stability improvements”
Release notes say something
Generic notes: “Bug fixes and stability improvements”
4 languages.
Localised listing
4 languages.
353 MB.
Reasonable download size
370 MB.