Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Guest List Organizer.
The Christmas Gift List21/30 characters used.
Uses the 30 characters
23/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Event check-in manager”
Has a subtitle
“Holiday Shopping List”
22/30 characters used.
Uses the 30 characters
21/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “list”.
First paragraph is 326 characters.
Opens with a tight hook
First paragraph is 510 characters.
1,995 characters.
Enough substance
2,199 characters.
17 bullet lines, 14 paragraph breaks.
Easy to scan
19 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.59 average.
Rating of 4.5 or higher
4.73 average.
525 ratings.
Enough ratings to be trusted
6,053 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 21 days ago.
Generic notes: “• Support for the latest iOS version • Minor fixes and improvements”
Release notes say something
Generic notes: “• Support for the latest iOS version • Minor fixes and improvements”
8 languages.
Localised listing
5 languages.
15 MB.
Reasonable download size
30 MB.