Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Picsart AI Photo Editor, Video
Retouch, Video, Collage Maker
30/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Photo Editor”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Warp retouch - Make it Perfect”
Has a subtitle
“Retouch, Video, Collage Maker”
30/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “video”.
First paragraph is 338 characters.
Opens with a tight hook
First paragraph is 661 characters.
3,283 characters.
Enough substance
3,993 characters.
18 bullet lines, 21 paragraph breaks.
Easy to scan
31 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.66 average.
Rating of 4.5 or higher
4.67 average.
12,511 ratings.
Enough ratings to be trusted
1,195,629 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 45 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Performance improvements”
Release notes say something
261 characters of release notes.
1 language.
Localised listing
30 languages.
136 MB.
Reasonable download size
258 MB.