Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The North Face
Under Armour14/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Find hiking gear & sportswear”
Has a subtitle
“Shop Athletic Clothing & Shoes”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 357 characters.
Opens with a tight hook
First paragraph is 150 characters.
1,381 characters.
Enough substance
2,748 characters.
9 bullet lines, 4 paragraph breaks.
Easy to scan
4 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.80 average.
37,177 ratings.
Enough ratings to be trusted
77,109 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 11 days ago.
372 characters of release notes.
Release notes say something
402 characters of release notes.
2 languages.
Localised listing
1 language.
197 MB.
Reasonable download size
130 MB.