Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The North Face
Ralph Lauren: Luxury ShoppingRalph Lauren: Luxury Shopping
Shop Designer Clothing & More
14/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Luxury Shopping”.
No filler words.
No wasted words
No filler words.
“Find hiking gear & sportswear”
Has a subtitle
“Shop Designer Clothing & More”
29/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 357 characters.
Opens with a tight hook
First paragraph is 21 characters.
1,381 characters.
Enough substance
1,910 characters.
9 bullet lines, 4 paragraph breaks.
Easy to scan
24 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.88 average.
37,177 ratings.
Enough ratings to be trusted
59,138 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 17 days ago.
372 characters of release notes.
Release notes say something
Generic notes: “This release includes optimizations and bug fixes to improve the app's…”
2 languages.
Localised listing
1 language.
197 MB.
Reasonable download size
154 MB.