Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The North Face
Original Australian Ugg AUD14/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Find hiking gear & sportswear”
Has a subtitle
“Shopping”
29/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 357 characters.
Opens with a tight hook
First paragraph is 115 characters.
1,381 characters.
Enough substance
115 characters.
9 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.67 average.
37,177 ratings.
Enough ratings to be trusted
1,640 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 439 days ago.
372 characters of release notes.
Release notes say something
Generic notes: “Bugs Fixed and Enhanced Shopping Experience”
2 languages.
Localised listing
21 languages.
197 MB.
Reasonable download size
181 MB.