Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
T. Rowe Price Personal®
Transamerica Retirement AppOnly T. Rowe Price Pers
Both fight for
No overlap. These two are not chasing the same searches.
Only Transamerica Retir
23/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“INVEST WITH CONFIDENCE®”
Has a subtitle
“Finance”
23/30 characters used.
Uses the 30 characters
7/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 219 characters.
Opens with a tight hook
First paragraph is 48 characters.
3,488 characters.
Enough substance
1,616 characters.
2 bullet lines, 7 paragraph breaks.
Easy to scan
1 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.60 average.
Rating of 4.5 or higher
4.23 average.
22,952 ratings.
Enough ratings to be trusted
11,170 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 178 days ago.
200 characters of release notes.
Release notes say something
Generic notes: “- Enrollment improvements. - General quality of life improvements and …”
1 language.
Localised listing
1 language.
74 MB.
Reasonable download size
48 MB.