Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Hobby Lobby
JOANN - Shopping & CraftsJOANN - Shopping & Crafts
Browse, Shop & Get Inspired
11/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Shopping & Crafts”.
No filler words.
No wasted words
No filler words.
“Shopping”
Has a subtitle
“Browse, Shop & Get Inspired”
8/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 182 characters.
Opens with a tight hook
First paragraph is 25 characters.
951 characters.
Enough substance
1,698 characters.
0 bullet lines, 7 paragraph breaks.
Easy to scan
12 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
8 iPad screenshots.
2.96 average.
Rating of 4.5 or higher
4.78 average.
1,883 ratings.
Enough ratings to be trusted
656,585 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 232 days ago.
Updated recently
Last update 483 days ago.
Generic notes: “updated to support newer devices optimize bug fixes”
Release notes say something
146 characters of release notes.
1 language.
Localised listing
1 language.
47 MB.
Reasonable download size
72 MB.