Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
15/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Utilities”
Has a subtitle
“Dedicated Private Web Browsing”
9/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 60 characters.
Opens with a tight hook
First paragraph is 250 characters.
2,593 characters.
Enough substance
3,997 characters.
0 bullet lines, 6 paragraph breaks.
Easy to scan
19 bullet lines, 24 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.52 average.
Rating of 4.5 or higher
4.48 average.
699 ratings.
Enough ratings to be trusted
2,476 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 417 days ago.
369 characters of release notes.
Release notes say something
65 characters of release notes.
21 languages.
Localised listing
1 language.
62 MB.
Reasonable download size
156 MB.