Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Bleems - Flowers & Gifts
Bloomingdale’s Middle East24/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “Flowers & Gifts”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Fresh Flowers & Gift Delivery”
Has a subtitle
“Shopping”
29/30 characters used.
Uses the 30 characters
8/30 characters used.
Repeats title words: “flowers”, “gift”.
Adds new keywords
No words repeated from the title.
First paragraph is 51 characters.
Opens with a tight hook
First paragraph is 247 characters.
1,400 characters.
Enough substance
1,877 characters.
0 bullet lines, 18 paragraph breaks.
Easy to scan
14 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.22 average.
Rating of 4.5 or higher
4.62 average.
12,359 ratings.
Enough ratings to be trusted
5,912 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 89 days ago.
Updated recently
Last update 12 days ago.
127 characters of release notes.
Release notes say something
Generic notes: “The new version is here. We have added some performance improvements. …”
2 languages.
Localised listing
1 language.
136 MB.
Reasonable download size
90 MB.