Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
MetLife US App
MyUnum for Members14/30 characters used.
Uses the 30 characters
18/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “app”.
No wasted words
No filler words.
“Business”
Has a subtitle
Could not read the store page.
8/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 252 characters.
Opens with a tight hook
First paragraph is 278 characters.
816 characters.
Enough substance
846 characters.
14 bullet lines, 5 paragraph breaks.
Easy to scan
8 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.17 average.
Rating of 4.5 or higher
4.81 average.
25,422 ratings.
Enough ratings to be trusted
14,668 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 45 days ago.
Updated recently
Last update 19 days ago.
229 characters of release notes.
Release notes say something
Generic notes: “In this release, you'll find minor updates and bug fixes throughout th…”
1 language.
Localised listing
1 language.
19 MB.
Reasonable download size
61 MB.