Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Calm
Green Noise Calm Sleep SoundsOnly Calm
4/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
29/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Sleep, Meditation, Relaxation”
Has a subtitle
“Rain & White Noise Machine”
29/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “noise”.
First paragraph is 287 characters.
Opens with a tight hook
First paragraph is 45 characters.
3,967 characters.
Enough substance
3,936 characters.
18 bullet lines, 20 paragraph breaks.
Easy to scan
24 bullet lines, 13 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.77 average.
Rating of 4.5 or higher
4.82 average.
1,984,916 ratings.
Enough ratings to be trusted
17,561 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 8 days ago.
408 characters of release notes.
Release notes say something
767 characters of release notes.
10 languages.
Localised listing
8 languages.
169 MB.
Reasonable download size
176 MB.