Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Calm
Insight Timer: Meditate, SleepInsight Timer: Meditate, Sleep
Meditation & Anxiety Relief
Only Calm
Both fight for
4/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
30/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Meditate, Sleep”.
No filler words.
No wasted words
No filler words.
“Sleep, Meditation, Relaxation”
Has a subtitle
“Meditation & Anxiety Relief”
29/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 287 characters.
Opens with a tight hook
First paragraph is 61 characters.
3,967 characters.
Enough substance
3,919 characters.
18 bullet lines, 20 paragraph breaks.
Easy to scan
52 bullet lines, 14 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.77 average.
Rating of 4.5 or higher
4.90 average.
1,984,916 ratings.
Enough ratings to be trusted
447,217 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 7 days ago.
408 characters of release notes.
Release notes say something
329 characters of release notes.
10 languages.
Localised listing
10 languages.
169 MB.
Reasonable download size
232 MB.