Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Calm
Rain Rain Sleep SoundsOnly Calm
4/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
22/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Sleep, Meditation, Relaxation”
Has a subtitle
“White Noise & Calm Tinnitus”
29/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 287 characters.
Opens with a tight hook
First paragraph is 321 characters.
3,967 characters.
Enough substance
3,654 characters.
18 bullet lines, 20 paragraph breaks.
Easy to scan
9 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.77 average.
Rating of 4.5 or higher
4.84 average.
1,984,916 ratings.
Enough ratings to be trusted
137,008 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 618 days ago.
408 characters of release notes.
Release notes say something
479 characters of release notes.
10 languages.
Localised listing
4 languages.
169 MB.
Reasonable download size
100 MB.