Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Calm
Breethe: Sleep & Meditation4/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
27/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Sleep & Meditation”.
No filler words.
No wasted words
No filler words.
“Sleep, Meditation, Relaxation”
Has a subtitle
“Breathe to Calm Anxiety Stress”
29/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 287 characters.
Opens with a tight hook
First paragraph is 141 characters.
3,967 characters.
Enough substance
3,953 characters.
18 bullet lines, 20 paragraph breaks.
Easy to scan
0 bullet lines, 33 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.77 average.
Rating of 4.5 or higher
4.75 average.
1,984,916 ratings.
Enough ratings to be trusted
72,421 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 15 days ago.
408 characters of release notes.
Release notes say something
130 characters of release notes.
10 languages.
Localised listing
2 languages.
169 MB.
Reasonable download size
160 MB.