Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Picsart AI Photo Editor, Video
Retouch, Video, Collage Maker
30/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “AI Photo Editor”.
No filler words.
No wasted words
No filler words.
“Retouch, Video, Collage Maker”
Has a subtitle
“Edit & Enhance Photos & Video”
29/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “video”.
Adds new keywords
Repeats title words: “photos”.
First paragraph is 661 characters.
Opens with a tight hook
First paragraph is 310 characters.
3,993 characters.
Enough substance
3,690 characters.
31 bullet lines, 12 paragraph breaks.
Easy to scan
8 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.77 average.
1,195,629 ratings.
Enough ratings to be trusted
336,874 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 2 days ago.
261 characters of release notes.
Release notes say something
Generic notes: “- New camera & lens support (https://adobe.com/go/cameras) - Bug fixes…”
30 languages.
Localised listing
22 languages.
258 MB.
Reasonable download size
350 MB.