Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Airbrush: Face Photo Editor
Makeup, Hair & Body Retouch
30/30 characters used.
Uses the 30 characters
27/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Face Photo Editor”.
No filler words.
No wasted words
No filler words.
“Retouch, Video, Collage Maker”
Has a subtitle
“Makeup, Hair & Body Retouch”
29/30 characters used.
Uses the 30 characters
27/30 characters used.
Repeats title words: “video”.
Adds new keywords
No words repeated from the title.
First paragraph is 661 characters.
Opens with a tight hook
First paragraph is 230 characters.
3,993 characters.
Enough substance
3,871 characters.
31 bullet lines, 12 paragraph breaks.
Easy to scan
25 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.80 average.
1,195,629 ratings.
Enough ratings to be trusted
203,136 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 6 days ago.
261 characters of release notes.
Release notes say something
Generic notes: “We've done some minor bug fixes and light upgrades to make your Airbru…”
30 languages.
Localised listing
9 languages.
258 MB.
Reasonable download size
478 MB.