Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Donatos Pizza
Penn Station13/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Food & Drink”
Has a subtitle
“Penn Station East Coast Subs”
12/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “penn”, “station”.
First paragraph is 217 characters.
Opens with a tight hook
First paragraph is 88 characters.
217 characters.
Enough substance
540 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
6 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.73 average.
Rating of 4.5 or higher
4.73 average.
117,477 ratings.
Enough ratings to be trusted
3,813 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 123 days ago.
Updated recently
Last update 38 days ago.
Generic notes: “Push notification integration. Caching improvements. Minor bug fixes r…”
Release notes say something
Generic notes: “features and app icon change”
1 language.
Localised listing
1 language.
61 MB.
Reasonable download size
53 MB.