Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
CareFirst
Enroll MHC9/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Health & Fitness”
16/30 characters used.
Uses the 30 characters
16/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 455 characters.
Opens with a tight hook
First paragraph is 293 characters.
455 characters.
Enough substance
602 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
0 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
1.14 average.
Rating of 4.5 or higher
2.04 average.
2,006 ratings.
Enough ratings to be trusted
896 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 6 days ago.
Updated recently
Last update 7 days ago.
Generic notes: “Bug fixes and Improvements”
Release notes say something
68 characters of release notes.
1 language.
Localised listing
1 language.
80 MB.
Reasonable download size
85 MB.