Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
CareFirst
Sword Health: AI CareSword Health: AI Care
A better way to feel better
9/30 characters used.
Uses the 30 characters
21/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “AI Care”.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“A better way to feel better”
16/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 455 characters.
Opens with a tight hook
First paragraph is 238 characters.
455 characters.
Enough substance
3,824 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
6 bullet lines, 16 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
8 iPad screenshots.
1.14 average.
Rating of 4.5 or higher
4.74 average.
2,006 ratings.
Enough ratings to be trusted
54,378 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 6 days ago.
Updated recently
Last update 15 days ago.
Generic notes: “Bug fixes and Improvements”
Release notes say something
253 characters of release notes.
1 language.
Localised listing
4 languages.
80 MB.
Reasonable download size
404 MB.