Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Mural Link
Clinical ink10/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Health & Fitness”
16/30 characters used.
Uses the 30 characters
16/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 496 characters.
Opens with a tight hook
First paragraph is 265 characters.
1,295 characters.
Enough substance
856 characters.
7 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
2.00 average.
235 ratings.
Enough ratings to be trusted
7 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 7 days ago.
Generic notes: “• Refreshed look and feel • Performance and stability improvements acr…”
Release notes say something
Generic notes: “This release addresses several bug fixes and performance improvements.”
1 language.
Localised listing
48 languages.
83 MB.
Reasonable download size
100 MB.