Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Mural Link
ICON Trial Connect10/30 characters used.
Uses the 30 characters
18/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Health & Fitness”
Has a subtitle
“Health & Fitness”
16/30 characters used.
Uses the 30 characters
16/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 496 characters.
Opens with a tight hook
First paragraph is 83 characters.
1,295 characters.
Enough substance
608 characters.
7 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
8 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
3.42 average.
235 ratings.
Enough ratings to be trusted
12 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 8 days ago.
Generic notes: “• Refreshed look and feel • Performance and stability improvements acr…”
Release notes say something
Generic notes: “Minor enhancements and bug fixes”
1 language.
Localised listing
50 languages.
83 MB.
Reasonable download size
66 MB.