Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
22/30 characters used.
Uses the 30 characters
19/30 characters used.
Keyword part: “Make New Friends”.
Carries a keyword, not only a brand
Keyword part: “Make friends”.
Contains filler: “new”.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 48 characters.
Opens with a tight hook
First paragraph is 318 characters.
1,261 characters.
Enough substance
805 characters.
7 bullet lines, 5 paragraph breaks.
Easy to scan
6 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.08 average.
Rating of 4.5 or higher
4.45 average.
3,013 ratings.
Enough ratings to be trusted
1,515 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 32 days ago.
Updated recently
Last update 116 days ago.
Generic notes: “Bug fixes”
Release notes say something
Generic notes: “bug fixes, smoother app”
1 language.
Localised listing
1 language.
92 MB.
Reasonable download size
130 MB.