Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Places: Curated Travel Guide
Kindred Home Swapping28/30 characters used.
Uses the 30 characters
21/30 characters used.
Keyword part: “Curated Travel Guide”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Restaurants, Shops & Hotels”
Has a subtitle
“Members-only home exchange”
27/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “home”.
First paragraph is 296 characters.
Opens with a tight hook
First paragraph is 317 characters.
972 characters.
Enough substance
1,044 characters.
1 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 4 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.19 average.
Rating of 4.5 or higher
4.87 average.
181 ratings.
Enough ratings to be trusted
1,726 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 3 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “More curated Places. Getting you there faster.”
Release notes say something
65 characters of release notes.
1 language.
Localised listing
6 languages.
257 MB.
Reasonable download size
136 MB.