Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Mysterium VPN: Fast & Secure
Avast Secureline VPN ProxyAvast Secureline VPN Proxy
Secure Wifi, Private Browsing
28/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “Fast & Secure”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Best Residential VPN App”
Has a subtitle
“Secure Wifi, Private Browsing”
24/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “vpn”.
Adds new keywords
No words repeated from the title.
First paragraph is 31 characters.
Opens with a tight hook
First paragraph is 158 characters.
2,050 characters.
Enough substance
2,926 characters.
12 bullet lines, 15 paragraph breaks.
Easy to scan
7 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.68 average.
Rating of 4.5 or higher
4.66 average.
5,040 ratings.
Enough ratings to be trusted
23,749 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 23 days ago.
Updated recently
Last update 25 days ago.
387 characters of release notes.
Release notes say something
Generic notes: “Fixed bugs and crashes.”
1 language.
Localised listing
29 languages.
66 MB.
Reasonable download size
486 MB.