Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Threads
Clapper: Video, Live, Chat7/30 characters. A brand this well known can afford a short title.
Uses the 30 characters
26/30 characters used.
Title is the name alone, which is fine at this brand size.
Carries a keyword, not only a brand
Keyword part: “Video, Live, Chat”.
No filler words.
No wasted words
No filler words.
“Join the conversation”
Has a subtitle
“Community beyond content”
21/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 71 characters.
Opens with a tight hook
First paragraph is 287 characters.
2,093 characters.
Enough substance
2,461 characters.
0 bullet lines, 10 paragraph breaks.
Easy to scan
4 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.64 average.
Rating of 4.5 or higher
4.64 average.
2,273,073 ratings.
Enough ratings to be trusted
84,402 ratings.
Last 40 written reviews average 3.1★.
Recent reviews are positive
Last 40 written reviews average 3.3★.
Last update 4 days ago.
Updated recently
Last update 8 days ago.
139 characters of release notes.
Release notes say something
Generic notes: “- Fixed some bugs.”
31 languages.
Localised listing
8 languages.
222 MB.
Reasonable download size
228 MB.