Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Lettre.app - PenPals for life
Cozy ColoringLettre.app - PenPals for life
Digital handwritten letters
29/30 characters used.
Uses the 30 characters
13/30 characters used.
Keyword part: “PenPals for life”.
Carries a keyword, not only a brand
Title is the name alone.
Contains filler: “app”.
No wasted words
No filler words.
“Digital handwritten letters”
Has a subtitle
“relaxing digital coloring book”
27/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “coloring”.
First paragraph is 290 characters.
Opens with a tight hook
First paragraph is 57 characters.
2,393 characters.
Enough substance
2,012 characters.
1 bullet lines, 13 paragraph breaks.
Easy to scan
5 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.79 average.
Rating of 4.5 or higher
4.75 average.
1,544 ratings.
Enough ratings to be trusted
40 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 24 days ago.
Updated recently
Last update 303 days ago.
2949 characters of release notes.
Release notes say something
Generic notes: “- fixed issue with daily picks not showing up”
1 language.
Localised listing
1 language.
422 MB.
Reasonable download size
357 MB.