Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
17/30 characters used.
Uses the 30 characters
26/30 characters used.
Keyword part: “Survival”.
Carries a keyword, not only a brand
Keyword part: “grow and defend”.
No filler words.
No wasted words
No filler words.
“Dodge, Defend, Defeat Zombies”
Has a subtitle
“Challenge begins!”
29/30 characters used.
Uses the 30 characters
17/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 132 characters.
Opens with a tight hook
First paragraph is 153 characters.
1,440 characters.
Enough substance
1,067 characters.
4 bullet lines, 10 paragraph breaks.
Easy to scan
4 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.74 average.
Rating of 4.5 or higher
4.42 average.
450,702 ratings.
Enough ratings to be trusted
3,396 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 5 days ago.
125 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and game experience optimization”
18 languages.
Localised listing
1 language.
945 MB.
Reasonable download size
2698 MB.