Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ESET VPN
Avast Secureline VPN Proxy8/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 42 characters.
Opens with a tight hook
First paragraph is 158 characters.
2,250 characters.
Enough substance
2,926 characters.
10 bullet lines, 14 paragraph breaks.
Easy to scan
7 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
9 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.32 average.
Rating of 4.5 or higher
4.66 average.
549 ratings.
Enough ratings to be trusted
23,749 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 113 days ago.
Updated recently
Last update 25 days ago.
Generic notes: “- Fixed: Authentication error after connecting to a server”
Release notes say something
Generic notes: “Fixed bugs and crashes.”
38 languages.
Localised listing
29 languages.
55 MB.
Reasonable download size
486 MB.