Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
15/30 characters used.
Uses the 30 characters
8/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Zero configuration VPN”
Has a subtitle
“Secure access made easy”
22/30 characters used.
Uses the 30 characters
23/30 characters used.
Repeats title words: “vpn”.
Adds new keywords
No words repeated from the title.
First paragraph is 298 characters.
Opens with a tight hook
First paragraph is 250 characters.
298 characters.
Enough substance
644 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
0 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
3 iPad screenshots.
3.89 average.
Rating of 4.5 or higher
4.38 average.
55 ratings.
Enough ratings to be trusted
34 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 24 days ago.
1471 characters of release notes.
Release notes say something
Generic notes: “This update contains minor bug fixes and improvements. Full release n…”
1 language.
Localised listing
1 language.
79 MB.
Reasonable download size
20 MB.